Sky Mix
Pick becomes Sky Mix, bringing new and improved shows including Sky Originals and Exclusives, dramas, docs, crime, films, nature, sci-fi and more.
To achieve a premium look on a budget, the idents are based on aerial stock footage. We added fictional elements to bring up narratives to each clip, and mixed them together to reflect the breadth of genres.
✲ Credits
Creative Director: Steve Lucker
Design Director: Eugenia Martinez Barbazza
Motion Design: Savio Borges Palmerston, Salesi Morris, Eng Zyan Keh
Design: Emily Brown, Emma Coleman
Copywriter: Paul Ewen
Account Director: Emily Morrice
Producer: Elizabeth Danniell
VFX: Daydreamer
Colour: Creative Outpost