Kick It Out rebrand
Founded in 1993, Kick It Out is an anti-discrimination football charity focusing on racism, homophobia, misogyny and disablism.
At the core of the new identity is a new logo, inspired by the shape of a football and by club badges, crafted to live in the hands of the grassroots.
The bespoke typeface was designed to have a grassroots hand-made feel, and is inspired by the angles of the logo.
‘IT’ becomes the embodiment of discrimination, in a language system that can challenge, provoke, inform and inspire.
The new brand is much more adaptable, designed to live in the hands of the clubs and partner organisations.
We also created a bespoke library of templates and assets, including a bank of empowering grassroots imagery that celebrates inclusivity and inspires action.
✲ Credits
Creative Director: Alex Haley
Design Directors: George Lewin, Sean Clarke
Designers: Binod Tamang, Emily Brown, Celt Iwan
Motion Designers: Savio Palmerston, Huss Rashid, Ogo Okpue, Sonia Figueiredo Dos Santos
Digital: Daisoo Lee
Artwork: Thomas Stockwell, Matthew Heaps
Executive Producer: Elizabeth Arnott
Producers: Adrienne Connell, Simon Downie
Copywriter: Paul Ewen
Strategist: Dalonie Graham
Archive Imagery Researcher: Tom Roberts
Photographer: Jane Stockdale