Sky Documentaries

Sky Documentaries is the home of world-class, real-life stories, with a mix of feature length documentaries and series that challenge, provoke and entertain.

The role of the brand was to entice the viewer to know more, to encourage them to fill in the gaps. To uncover the story behind the story.

We explored this visually by using a distinct unfolding technique which, when expanded out, reveals a more in-depth look at the story behind.

✸ Awards

D&AD Pencil Wood: Channel Branding
Design Week Gold: Identity Design
Kinsale Sharks Gold: Brand Identity
Promax UK Gold: Channel Branding

✲ Credits

Creative Director: Alex Haley
Design Director: Mark Jones
Copywriter: Paul Ewen
Design: Savio Palmerston, Jessie Russell, Huss Rashid
Executive Producer: Liz Arnott
Producer: Simon Downie
Strategy: Paul Sherman
Promo Lead: Max Pickwoad
Account Director: Sara Burton
Ident VFX: MPC
Creative Development: ManvsMachine

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